sLIMliNE DESIgn***new DESIGN***
2016 MEMOBOTTLE (450 ML)***A5 DESign
It's a common belief that plastic is The Devil. However, due to the monstrous embodied energy in Aluminium and Stainless Steel products, (considering raw material to product) reusable plastic bottles are actually 80% more environmentally friendly than their counterparts.
Resembling the shape of a piece of paper, the memobottle is a slimline, premium designed, reusable water bottle which suitably slides into your favorite carry bag alongside your computer, books and valuables. The memobottle brings leak-proof hydration to a new level of style and efficiency.
Single use bottle consumption has gone bananas in recent years, with 1,500 plastic bottles being used and discarded every SECOND in the US. This has a damaging effect on both the environment, and our hip pockets. Bottled water is about 1,400 times more expensive than tap water and often less regulated.
Made from a durable, BPA-free plastic, the memobottle is a long life re-usable bottle designed to assist in reducing the number of disposable plastic water bottles that are having a devastating effect on our environment, whilst improving life efficiency and convenience.
MEMOBOTTLE is a slim reusable bottle designed to fit in your bag or even your pocket. Together we can reduce the consumption of single-use bottles.
Rigid, beautifully designed and freezer friendly, the Memobottle can be used
again and again – helping to prevent unnecessary landfill and the perils of a
It all started with an idea on a sketch pad. Four years later, memobottle is a multi-million dollar company challenging one of the world’s biggest environmental issues. To top it off, on Monday 29 February, memobottle will be included in the 2016 Oscar Awards gift bags, given to all Oscar award nominees.
memobottle co-founder Jesse Leeworthy studied a Bachelor of Engineering (Product Design) Honours at Swinburne. It was during his four year course that he got to explore the issues of single-use water bottles.
Growing up in a coastal Victorian town, Jesse noticed an increase in the number of plastic water bottles that washed ashore.
“My passion for the environment and sustainable practices has always been a key part of my life, so I jumped at the opportunity to spend my honours year researching, evaluating and developing a solution to the problem,” Jesse says.
Although Jesse came up with some good ideas, upon completing his degree he began working at Tricycle Developments, a technical product design engineering consultancy. It wasn’t until several years later that Jesse decided to pursue the water bottle issue again, with friend Jonathan Byrt.
“To really break people’s habits around single-use drink bottles, we knew we had to offer something that was truly convenient, beautiful and sustainable in design.
“Round bottles just didn’t fit with our modern lives. So we decided to flip the equation.”
The idea for a premium, re-usable, flat water bottle resembling the shape of a piece of paper was born. Fittingly named memobottle, the bottles were designed around international paper sizes.
In August 2014, after months of preparation, memobottle was launched on crowdfunding platform Kickstarter. With a target goal of $15,000, the 45 day Kickstarter campaign received more than $261,000 in funding.
The influx of support showed that the slim and convenient design of the bottle was what people wanted.
“From the moment we decided to launch membottle and define what we actually stood for, Jonathan and I have been based in different countries. I was in Melbourne and he was in San Diego, California.
“We decided we did not want our own warehouse, shopfront or even office. Instead we have opted to create a purely online, automated business.
“Because we are not location specific, we are constantly travelling the world meeting customers and suppliers, while seeing different parts of the world. At the moment we are deep within the Arctic Circle on a photoshoot while managing a marketing campaign for the 2016 Oscar gift bags. It has been a very exciting 18 months!”
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3.No Return, No Regret
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